Payments Blog

What you need to know about Alternative Payment Brand Solutions

CardinalCommerce can be viewed as a one-stop shop when it comes to activating alternative payment options on a merchant’s eCommerce website. Cardinal’s patented, Universal Merchant Platform, Centinel™  provides merchants the ability to offer consumers multiple methods of payments shown to increase sales, in a secure environment that reduces friction and creates a quick checkout experience.  Cardinal’s platform hosts dozens of popular alternative payment options, in the U.S. and globally, to help capture new customers and convert browsers into buyers.


Amazon Payments provides access for hundreds of millions of customers who can pay on your site with information already stored in their Amazon accounts. It is a fast, easy, and secure way to add new customers, increase sales, and reduce fraud costs. This is a way of leveraging the trust of Amazon to grow your business, with customers that are highly satisfied with their payment experience.

PayPal Credit, a service from PayPal, offers a unique value proposition to customers who qualify at checkout with a standard financing option. The PayPal Credit package includes six months, no interest, and no payment financing for all transactions over $99. It’s a simple and consistent buying tool that can give the consumer purchasing power through a free marketing tool. PayPal Credit is available to any merchant that currently offers PayPal and can provide both PayPal Credit and PayPal with the same connection.

The well-known PayPal Express Checkout, has proven results in increasing conversion on merchants’ shopping cart pages. Whether your customers shop on a computer or mobile device, PayPal optimizes the experience to help capture more sales. By adding PayPal as a payment option, you are adding trust and credibility to your site which can tap into millions of active buyers who often look for the PayPal way to pay.

UnionPay provides a safe and secure way for UnionPay credit and debit card holders to make online purchases. This alternative payment option opens the doors for US merchants to reach more than 3.5 billion new online consumers in China. UnionPay is the preferred method of payment for the Chinese consumer and provides merchants with fraud and chargeback protection for online purchases.

Visa Checkout is an alternative payment solution provided by Visa to minimize payment friction at checkout, making it fast, simple and secure. Visa Checkout enhances the consumer’s payment experience without re-entering the payment and shipping information, regardless of the device being used to make the purchase. The ability for consumers to store their major credit and debit cards, along with shipping address, allows for quick payment experience at checkout.

Cardinal makes it easy for merchants to provide these payment options (and dozens more) at checkout. Cardinal's SafeCloud technology ensures your business is FutureProofed and ready to capitalize on emerging payment methods. The acceptance of additional popular payment methods on your website creates an opportunity to connect your business to a world of global consumers. 

Contact Cardinal to learn more about Alternative Payments! 

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Posted by Ian Poole

Ian Poole is currently the Sales Engineering Director with an overall responsibility of Technical Sales, Market Analysis, and designing the implementation of market leading eCommerce and mCommerce solutions for new and existing Cardinal Customers. With more than six years of industry experience, Ian has been involved in many aspects of the Cardinal organization, including direct Customer support, managing Direct and Channel Integration teams, and working with solution design. He played a critical role when leading the Direct and Channel Integration teams as Cardinal expanded. Ian provides a balance between business and technology, and has played a critical role in showcasing how One Connection to Cardinal can FutureProof his Customers’ payment needs. Ian frequently speaks at industry events, in the US and internationally. Mr. Poole has a Bachelor’s Degree in Business Administration from Washington & Jefferson College.

Find me on: LinkedIn Google+

Oct 14, 2014 8:30:00 AM

Topics: CardinalCommerce, Alternative Payments, Payment Brands

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