Payments Blog

In today’s digital-centric world, it’s not always easy for online merchants to differentiate themselves. There are a ton of options for consumers today, which has made it very difficult for these merchants to create and cultivate brand loyalty. Additionally, even if a merchant manages to develop brand loyalty, whether it be through a smart marketing campaign or simply providing high quality products and customer service, consumers could lose interest and start going to another merchant at any second for any random reason.

For many years, false declines and fraud have been a thorn in the side of online merchants, often creating immense frustration. In the industry, fraud is discussed and covered a great deal, with various publications giving updates and insights into fraudulent trends, patterns, etc. Comparatively, false declines aren’t really discussed nearly as much, despite being the bigger and more costly problem for online merchants.

In the digital commerce world, false declines can create a rift between a merchant and their legitimate consumers, which isn’t beneficial for either party. If a merchant has a false decline problem, and they don’t address it, they will likely find themselves in a precarious position.

Creating something new can be a daunting task. For prospective online merchants, this is especially true. While a lot of people have ideas, putting one of them into action and executing it is an entirely different story. The process of transforming an idea into a full-blown online operation with products and loyal consumers often includes multiple convoluted steps.