The dreaded chargeback. You’ve just come off a successful holiday season and the chargebacks start rolling in. There are going to be chargebacks because of unavoidable issues – customer service, shipping or merchandise issues. There are also chargebacks because the customer receives a product that just isn’t up to their standards. So honestly, you can’t avoid all chargebacks. But then there are fraudulent chargebacks, the ones where a consumer sees a charge on their credit card that they didn’t authorize, that you CAN do something about.