There are already a variety of different connected devices available for consumers in today’s marketplace. There are voice-activated personal assistants, smart refrigerators, smart door and bike locks and smart thermostats, among many other devices. Only one of these devices, however, the voice-activated personal assistant, gives consumers the ability to order products and services. Soon, this capability will spread to other connected devices, allowing consumers to order seemingly anything, from any device.
Most of these connected devices are labeled “smart” devices because of their enhanced capabilities. The consumer, however, still needs to perform certain actions, like telling the voice-activated personal assistant their order or pressing a button on one of their smart devices, to accomplish certain tasks, like ordering products online.
But down the line, that could change. The Internet of Things is just scratching the surface, in terms of its capabilities. Soon, these devices could be transacting on their own, and while that might seem far-fetched and maybe even a little scary, it has the potential to make life that much easier for consumers.
Take, for instance, the smart refrigerator. Eventually, this device could detect deficiencies, with regards to a consumer’s food supply, and order more of a given item based on that information. This can also be applied to a connected laundry machine. Based on information it collects, this device could order detergent exactly when you are about to run out of it.
These autonomous transactions could fundamentally change the way consumers interact with their surroundings within the digital commerce world. Consumers, however, will still need to remain attentive and engaged, to effectively prepare for the possibility that a cybercriminal could infiltrate one of these devices. Perhaps more importantly, merchants need to protect their consumers from these nefarious threats.
If a cybercriminal takes control of one of these devices, merchants will need a solution that can detect unusual activity. Cardinal Consumer Authentication (CCA), our rules-based solution, can help do that and more. Since this solution leans on enhanced data to authenticate transactions, it can pass that data to the issuer, so that they can make an informed risk assessment to determine whether a legitimate consumer, or their connected device, or a cybercriminal is behind the transaction.
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