For merchants, the holiday season should be the most successful time of the year. But even with the increased demand for products and services, a successful holiday season doesn’t just happen without a lot of hard work. Since it’s often the busiest time of the year, there are several different issues that arise around the holidays. There’s also a lot of pressure on merchants to perform, and to live up to the expectations of their consumers.
New problems do emerge for merchants during this stressful time of year, but there are some different solutions to these common issues. If they’re able to employ these solutions before it’s too late, it’s likely that many merchants will enjoy a highly successful holiday season.
During this exciting time, consumers are very active, and are likely purchasing a lot more products than they would at any other point during the year. This increase in activity doesn’t really affect consumers, but it can create problems for merchants, specifically related to shipping. If they want to avoid this issue, merchants should, first, be aware of it, and should then re-shuffle their staff to accommodate the unusually high amount of orders.
Consumers, however, aren’t the only ones who increase their activity around the holidays. Since it’s one of the busiest times of the year, cybercriminals often ramp up their activity, hoping to exploit certain merchants who may be more focused on generating sales than preventing fraud.
Additionally, if they don’t have an easy-to-navigate mobile presence, merchants will suffer during this crucial time. The mobile channel is growing faster than any other channel, and consumers are using mobile devices to do their holiday shopping. It’s no longer a luxury, but a necessity for merchants to create a seamless mobile experience for their consumers.
Fortunately, Cardinal Consumer Authentication (CCA) can serve as the solution to a lot of these common holiday problems. If they implement CCA, merchants won’t need as much help with manual review, and they will be able to construct a team that can handle the shipping challenges that accompany the holiday season.
Since it’s a dynamic rules-based authentication solution, CCA will also help prevent false positives, and will allow merchants to accept more legitimate orders. In addition to that, CCA will prevent cybercriminals from accomplishing their goals, which will drastically reduce chargebacks. Connect with Cardinal to learn more about CCA, and how it can help your business capitalize on the holiday shopping frenzy. With One Connection to Cardinal, we can Drive your Digital Commerce.