Payments Blog

Are You Selling to Generation Z or Millennials?

For most consumers, having a credit card is a necessity, but not for Millennials and Generation Z.

Many Millennials and Generation Z consumers do not have or even want one. 63% of Millennials do not have a credit card. This could be a problem when they want to make a large purchase, but luckily for merchants, alternative payments can be a solution to this challenge. Alternative payments give Millennials and Generation Z multiple options for making larger purchases. 

One attractive alternative payment for Millennials and Generation Z is Affirm, which offers simple, instant financing at checkout with the flexibility of monthly payments. They offer transparent pricing with no late fees or compounding interest. If you are trying to attract more Millennials and members of Generation Z and increase sales, consider offering alternative payment options like Affirm at your checkout.        

Offering Affirm as a payment option has multiple benefits to merchants:

  • Affirm assumes 100% of the risk so there is no credit, fraud, or chargeback risk to merchants.
  • Merchants are able to increase their sales conversions (20 – 25% on average) and boost their AOVs (up to 80%).
  • Affirm settles directly with the merchant within one to three business days.


With your One Connection™ to Cardinal, you can offer your consumers Affirm and dozens of other alternative payments to help FutureProof™ your business.


Posted by Michael Roche

Michael Roche is the Vice President of Consumer Authentication where he focuses on developing and strengthening relationships with enterprise partners in order to provide them with eCommerce solutions tailored to their needs.Mike is our Consumer Authentication expert. He is instrumental in soliciting feedback from Customers to improve current products and shape new product development.

Mike has been with CardinalCommerce since 2003, serving in many different capacities throughout his tenure. He is the founding member of the sales force and merchant support teams, where he has had the opportunity to contribute and lead the development of all of Cardinal’s Consumer Authentication programs, while working very closely with both Visa and MasterCard on their design and deployment of 3-D Secure. Mike is a member of The Payments Committee with the Merchant Risk Council (MRC) and is active with other industry organizations such as the Direct Response Forum, Electronic Transaction Association, Secure Remote Payments Council, and Cardholder Not Present Forum. He is frequently invited to speak at industry events on various payments- and fraud-related topics, in the U.S. and internationally.

Mike holds two Bachelor of Arts degrees with distinction from John Carroll University and is pursuing his MBA from Case Western Reserve University. In his free time, Mike enjoys fishing on Lake Erie, is a history fanatic and also is a published author. His greatest pride and accomplishments are his daughter Theodora, his son Macklin and beautiful wife Rebecca.

Find me on: LinkedIn

Aug 30, 2016 8:30:00 AM

Topics: CardinalCommerce, Affirm, millennials, generation z, eCommerce

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