Hello everybody, it’s good to be talking to you again. Over the course of the last few months we’ve tackled some important, exciting topics in our ever-changing industry and I’m happy that you’ve all been along for the ride! I hope you have all enjoyed these posts and, more importantly, have found them informative and useful.
But we still have so much more to discuss, notably the changing 3-D Secure environment in our world. Over the last couple years, we’ve witnessed evolution in this space, from 3-D Secure 1.0 to EMV® 3-D Secure (formerly known as 3-D Secure 2.0). Recently, we’ve made significant progress in this area, as just this month Visa has activated EMV 3DS in two crucial markets: Latin America and Canada.
There's another key date on the horizon too! In October, Mastercard will officially require all of their merchants, issuers and acquirers to support EMV 3DS. It might seem like October is far off, but it will be here before you know it!
This is an exciting time for all of us in the digital payments industry. The ongoing shift to EMV 3DS is a step in the right direction for us, merchants, issuers and consumers. We also know that this transition hasn’t been a seamless process. We recognize that there are a lot of questions regarding this change in our industry, and the ramifications it may have for merchants, issuers and others.
Over the next couple weeks, we’re going to talk through a lot of these topics, with a specific focus on EMV 3DS and its wide-reaching impact. We hope you stick around. You won’t want to miss this series!
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.