Some of you might have noticed we are sporting a new brand logo. It’s an exciting time for our company - we’re raising the bar on authentication. With more than two decades of experience, we don’t just know authentication, we actually love it. Our continuous innovation in the payments industry has brought us to where we are today - new customers, a growing team, and a part of the Visa family.
We combine our genuine passion, decades of experience, and focus on technology to lead the industry through innovation, service and dependability. Our new logo represents how we bring merchants and issuers together to create the best shopper experience where everybody wins. Just think of it as the Cardinal virtual hug.
But it’s not just about a new logo. We’ve updated our two-decade old brand to better reflect our vision and goals. We’re making changes to our website, social media, and other messaging to show who we are, where we’re going, and to reinforce our continued focus on the customer.
We might have a new look and feel, but at the core, our focus on authentication hasn’t changed. Our mission to make authentication a trusted standard for everyone within the digital commerce ecosystem remains the same. We’re singularly focused on creating the best authentication experience possible for merchants, issuers, partners and, most of all, shoppers.