Every year, the day after Thanksgiving, consumers flock to their favorite retail stores to capitalize on Black Friday deals. For merchants and consumers, it’s the unofficial beginning of the holiday shopping season.
Steadily, over the years, consumers’ habits on this massive shopping day have changed, in part because of the explosion of digital commerce. There are a lot of consumers who still travel to brick-and-mortar stores to get their preferred products, but there are more every year who are choosing to stay home and shop from their various devices.
Recently, one specific segment of the digital commerce industry has been experiencing unprecedented growth: the mobile channel.
Now, shoppers are using mobile phone to access the internet, browse different websites and initiate transactions. Consumers have adapted, and are using their mobile phones more than ever as vehicles for digital commerce, especially around the holidays. During the most recent holiday season, consumers spent $16.63 billion from their mobile phones, per Adobe Digital Insights.
That may seem like a lot but, in just three short years, it’s projected that mobile will account for almost half of all digital commerce sales, per Business Insider. Now, and moving forward, merchants can’t afford to ignore the mobile channel.
It’s likely that this upcoming holiday season will break all the mobile commerce records that were set last year. If you’re a merchant and you haven’t worked to create a seamless mobile experience for your consumers, you’re going to lose out on valuable sales opportunities. There is still time but you should get to work right away.
Cardinal’s authentication solution, Cardinal Consumer Authentication (CCA) can help merchants capitalize on the mobile wave during this upcoming holiday season. For merchants, CCA can help create a seamless mobile experience for many consumers, which can result in more sales. With One Connection to Cardinal, we can Drive your Digital Commerce.