Payments Blog

Merchant Spotlight Series: Aqua Services

Aqua Services Logo.png

During the summer, almost everyone enjoys going to the lake and taking a boat out on the water. It can be a relaxing activity, and can help relieve stress. Fortunately, Aqua Services has realized this, and has made it their mission to give consumers options, and to offer them different types of boats and boating accessories, including scuba diving equipment, wakeboards and water skis.

Aqua Services has been in business for 25 years and, like many other long-tenured merchants, has witnessed the rise of digital commerce. While this changed their approach, it ultimately forced them to develop an easy-to-use online site for their consumers. Additionally, by offering their consumers a loyalty program that they can use to earn discounts, Aqua Services has generated a lot of consumer interest in their brand. But despite their success, fraud is very prevalent, and is always a threat to derail their success. If you want to learn more about their business, or purchase a boat or any boating equipment, visit Aqua Services.

About the Boating Industry

The boating industry is a relatively large and healthy industry, with a great deal of competition. Over the years, more merchants have emerged in this industry, which has fostered even more competition, and has forced existing merchants to closely monitor these new companies. Even in this highly competitive industry, Aqua Services has maintained a strong market share because of their commitment to serving their consumers and to offering high quality products. Unfortunately, fraud is an industry-wide problem, and can be debilitating for merchants in this field, especially those who haven’t yet established a loyal customer base. In the coming years, it’s likely that this industry will continue to grow, and that these merchants, notably Aqua Services, will push this industry forward.

About Cardinal

CardinalCommerce, a global leader in Consumer Authentication, works with merchants and card-issuing banks to eliminate digital fraud. Cardinal Consumer Authentication (CCA) is an authentication solution that enables merchants to increase sales and improve margins, all tuned to a superior consumer experience.

Connect with Cardinal to learn more about Cardinal Consumer Authentication, and how it can improve your online business. One Connection to Cardinal will Drive Digital Commerce.

Posted by CardinalCommerce

Welcome to the CardinalCommerce blog. Cardinal is a global leader in authenticating digital transactions, with One Connection to drive digital commerce. Our goal for this blog is to provide a platform that will inform and educate our Customers and partners on consumer authentication, payments, mobile commerce, solution design and big data.

Topics: Consumer Authentication, CardinalCommerce, SMB, Merchant Spotlight, Aqua Services

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