Payments Blog

Merchant Spotlight Series: 1st-line Equipment

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Every day, people drink coffee and, for some, it’s a necessity. There are a lot of people who enjoy getting their coffee from a local coffee shop, however there are others who prefer to make it in their own house. For those that prefer the latter, 1st-line Equipment, LLC is a provider of premium coffee makers, grinders, espresso machines and much more.

For 20 years, they have been providing high-quality products in their online store that can make life easier for their customersThere have, however, been changes in the industry since 1st-line Equipment, LLC started doing business, one of which is enhanced technology in these machines. Over time, cybercriminals have also ramped up their efforts, and have become increasingly persistent and sophisticated. But, throughout this period of change, 1st-line Equipment, LLC has built a loyal customer base by providing excellent service to all their customers. If you want to learn more about their business, or purchase any coffee machines or equipment, visit 1st-Line Equipment.

About the Coffee Equipment Industry

The coffee equipment industry is relatively small, and could be considered a niche industry. There is constant competition, but there are a few key players who are larger than their counterparts. There are a number of smaller merchants who have had a lot of success in this industry. In the last several years, there have also been some significant changes across the industry, most notably the use of enhanced technology in payments security systems. Since fraud is a concern for a lot of merchants in this field, including 1st-line Equipment, LLC, implementing a new-age and up-to-date cybersecurity system has become a necessity. Additionally, to adjust to the new digital landscape, merchants in this industry are actively strengthening their online stores, and are adding more features than ever before.

About Cardinal

CardinalCommerce, the global leader in Consumer Authentication, works with merchants and card-issuing banks to eliminate digital fraud. Cardinal Consumer Authentication (CCA) is an authentication solution that enables merchants to increase sales and improve margins, all tuned to a superior consumer experience.

Connect with Cardinal to learn more about Cardinal Consumer Authentication, and how it can improve your online business. One Connection to Cardinal will Drive Digital Commerce.

Posted by CardinalCommerce

Welcome to the CardinalCommerce blog. Cardinal is a global leader in authenticating digital transactions, with One Connection to drive digital commerce. Our goal for this blog is to provide a platform that will inform and educate our Customers and partners on consumer authentication, payments, mobile commerce, solution design and big data.

Topics: Consumer Authentication, CardinalCommerce, SMB, Merchant Spotlight, 1st-Line Equipment

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