Payments Blog

How to Effectively Optimize the Holiday Sales Season from a Merchant's Perspective

With the holidays fast-approaching, the digital commerce community should expect another record-setting season. Merchants will likely see an uptick in sales opportunities, however, they are also at risk of losing revenue, because of fraudulent credit card transactions during the busy holiday months.

In today’s digital world, most actions are completed online, whether it’s depositing a check, making a Orange E-Commerce Button on Computer Keyboard. Internet Concept.-2purchase or checking the balance of an account. But as digital commerce has grown, fraudsters have found new and easier ways to target online businesses and banks. If they’re not careful and diligent, both parties can lose significant portions of their revenue to fraudulent acts.

It’s not easy to prevent fraud, but there are steps that can be taken to help mitigate its occurrence. With 3-D Secure (3DS), fraud can become manageable during the busy holiday season. Through this solution, cardholders are verified to ensure that they are who they say they are during an online sale.

3DS creates an environment where merchants share transaction and device data with issuers, to help drive down fraud and increase sales. This environment lets issuers receive better, more useful data, which results in fewer risky transactions and less friction during checkout.

Both merchants and consumers will benefit from 3DS, in the form of a more seamless authentication experience because most transactions can be authenticated silently, behind the scenes, because of the enhanced data shared with the issuer. This translates into an easy, efficient checkout experience for the consumer. When shopping online, consumers expect the checkout process to be quick and efficient. If a consumer encounters a slow checkout process, they will likely take their business elsewhere.

gifts over white wrapped in white paper with red ribbons - 3d renderThe holiday season is the busiest time of year for everyone. It’s not uncommon for merchants to loosen their fraud rules during the holidays, to streamline the process and reduce checkout friction. With 3DS, merchants can reduce fraud and increase good orders without impacting the checkout experience, since they can authenticate transactions in the background.

For merchants to achieve their full potential this holiday season, they need to protect themselves from fraud and create a seamless environment for their consumers. To learn more about 3-D Secure and how it can help this holiday season, connect with Cardinal and request your own personal demo today!

Posted by CardinalCommerce

Welcome to the CardinalCommerce blog. Cardinal is a global leader in authenticating digital transactions, with One Connection to drive digital commerce. Our goal for this blog is to provide a platform that will inform and educate our Customers and partners on consumer authentication, payments, mobile commerce, solution design and big data.

Topics: holiday, Digital Commerce

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