Payments Blog

Digital Goods: The Silent Revenue Killer

False positives hurt your Card-Not-Present (CNP) business (and your bottom line) more than simply a lost sale! For merchants who sell digital goods, it could be even a bigger hidden challenge!

False postives cause consumers to shop elsewhere, even at your competitors; one merchant’s loss can be another merchant’s gain.

In every game, there is a winner and a loser. Same goes for your CNP transactions. Why would a merchant inadvertently send away a good buyer to their competitor? False positives are a problem, especially in the digital goods vertical, because of the inherent repeat buying. For example, a consumer tries to buy the latest online game. The consumer goes to check out, but the transaction is inappropriately declined, whether because of the merchant’s fraud screening algorthym or the banks risk mitigation system. That consumer will then either use another card or go to the competitor’s site and buy the exact same game. The first merchant not only lost the sale, but a potential returning consumer…forever!

In markets like digital goods, where there are many retailers, every false positive is not only a loss of a transaction for the merchant or issuer, but a sale for one of their competitors.  Help make it easier for your consumers to buy.

There is a way you can reduce false positives. Learn how your CNP approval rates can improve your authorization rates. With One Connection to Cardinal we can FutureProof™ your business.

 To find out more, connect with Cardinal. With your One Connection to Cardinal we can help FutureProof™ your business.  

Posted by Ian Poole

Ian Poole is currently the Sales Engineering Director with an overall responsibility of Technical Sales, Market Analysis, and designing the implementation of market leading eCommerce and mCommerce solutions for new and existing Cardinal Customers. With more than six years of industry experience, Ian has been involved in many aspects of the Cardinal organization, including direct Customer support, managing Direct and Channel Integration teams, and working with solution design. He played a critical role when leading the Direct and Channel Integration teams as Cardinal expanded. Ian provides a balance between business and technology, and has played a critical role in showcasing how One Connection to Cardinal can FutureProof his Customers’ payment needs. Ian frequently speaks at industry events, in the US and internationally. Mr. Poole has a Bachelor’s Degree in Business Administration from Washington & Jefferson College.

Find me on: LinkedIn Google+

Apr 19, 2016 8:30:00 AM

Topics: Fraud, false postives

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