Payments Blog

EMV Technology Part 1- What is this Technology?

In the UK, EMV cards were mandated back in 2004, and ten years later, EMV is finally being rolled out in the US. These initials stand for Europay, MasterCard and Visa. But what exactly is this technology?

  • "Chip and PIN" is the brand name adopted in the UK and Ireland by the banking industries for the rollout of the EMV smart card payment system for credit, debit and ATM cards.
  • "Chip" refers to a “computer chip” embedded in the card, which would replace the magnetic stripe. This chip would contain the user’s personal information.
  • "PIN" refers to the personal identification number that must be supplied by the customer, and this number would be used to consummate transactions, but would not be stored in the chip.
  • EMV makes in-person (card-present) transactions more secure and makes card-not-present transactions more open to fraud because the security features of the chip and the PIN cannot be used in remote transactions.

Stay tuned to learn more about EMV in our next blog post and why it is so important.

Our Cardinal Team can help answer any questions you may have to help you get ready for the EMV mandates in the US now through 2015. We can FutureProof your business with One Connection, so contact us at or on our website at 

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Posted by Michael Roche

Michael Roche is the Vice President of Consumer Authentication where he focuses on developing and strengthening relationships with enterprise partners in order to provide them with eCommerce solutions tailored to their needs.Mike is our Consumer Authentication expert. He is instrumental in soliciting feedback from Customers to improve current products and shape new product development.

Mike has been with CardinalCommerce since 2003, serving in many different capacities throughout his tenure. He is the founding member of the sales force and merchant support teams, where he has had the opportunity to contribute and lead the development of all of Cardinal’s Consumer Authentication programs, while working very closely with both Visa and MasterCard on their design and deployment of 3-D Secure. Mike is a member of The Payments Committee with the Merchant Risk Council (MRC) and is active with other industry organizations such as the Direct Response Forum, Electronic Transaction Association, Secure Remote Payments Council, and Cardholder Not Present Forum. He is frequently invited to speak at industry events on various payments- and fraud-related topics, in the U.S. and internationally.

Mike holds two Bachelor of Arts degrees with distinction from John Carroll University and is pursuing his MBA from Case Western Reserve University. In his free time, Mike enjoys fishing on Lake Erie, is a history fanatic and also is a published author. His greatest pride and accomplishments are his daughter Theodora, his son Macklin and beautiful wife Rebecca.

Find me on: LinkedIn

Apr 17, 2014 9:01:00 AM

Topics: EMV

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