Payments Blog

Consumer Authentication Strategy pt 3- Communicate to your Business

Now is the perfect time to start building your Consumer Authentication strategy and, ultimately, your business case. But where should you start? Consumer Authentication should be a large component of your fraud/payments strategy and a great place to start. This may all be new to you, but Cardinal is here to guide you through the process. Picture1

 The first two parts of our Consumer Authentication strategy invlove learning  the benefits to your business and how to build the ROI. Now lets look at how to best communicate this strategy to the rest of your organization. 

Part 3: Tips to Communicate your strategy to the Rest of your Organization

  • We’ve determined that you want this on your roadmap, but how can we bring all your research to the rest of the organization?
  • Our advice to help  you communicate this strategy is to explain the tangible benefits to the stakeholders and decision-makers.
    • Three of the main benefits of Consumer Authentication are ...
      • Increase your Sales
      • Improve your Margins
      • Enhance your Consumers' Experience
  • Ready to start building your Consumer Authentication strategy?  Click the button below to start your conversation with Cardinal.

Contact Cardinal

Be sure to check out part 4 of this series next week

To learn more about how Cardinal can secure your payments and FutureProof your business, connect with us
 or check out our website 

Are you on social media? Be sure to connect with us on Twitter, Facebook, LinkedIn and Google + 


Posted by Michael Roche

Michael Roche is the Vice President of Consumer Authentication where he focuses on developing and strengthening relationships with enterprise partners in order to provide them with eCommerce solutions tailored to their needs.Mike is our Consumer Authentication expert. He is instrumental in soliciting feedback from Customers to improve current products and shape new product development.

Mike has been with CardinalCommerce since 2003, serving in many different capacities throughout his tenure. He is the founding member of the sales force and merchant support teams, where he has had the opportunity to contribute and lead the development of all of Cardinal’s Consumer Authentication programs, while working very closely with both Visa and MasterCard on their design and deployment of 3-D Secure. Mike is a member of The Payments Committee with the Merchant Risk Council (MRC) and is active with other industry organizations such as the Direct Response Forum, Electronic Transaction Association, Secure Remote Payments Council, and Cardholder Not Present Forum. He is frequently invited to speak at industry events on various payments- and fraud-related topics, in the U.S. and internationally.

Mike holds two Bachelor of Arts degrees with distinction from John Carroll University and is pursuing his MBA from Case Western Reserve University. In his free time, Mike enjoys fishing on Lake Erie, is a history fanatic and also is a published author. His greatest pride and accomplishments are his daughter Theodora, his son Macklin and beautiful wife Rebecca.

Find me on: LinkedIn

Jul 8, 2014 9:00:00 AM

Topics: Consumer Authentication, CardinalCommerce, Communicating

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