Payments Blog

Consumer Authentication Strategy pt 2- Building the ROI

Now is the perfect time to start building your Consumer Authentication strategy and ultimately your business case. But where do you start? Consumer Authentication will be a component of that overall fraud/payments strategy that you now need to create.Picture1

In the first part to our blog series we learned about the benefits of Consumer Authentication and how they fit your business. Next, let's take a deeper dive into bulding your ROI. 

Part 2: Building the ROI

  •  All good business initiatives require a return on their investment. Here is how Cardinal can help you build your ROI.
    • We will look at from you:
      • Average order value
      • Annual sales lost on fraudulent charges
      • Total sales volume
  • Based on this information we can provide you with a summary of savings (Interchange savings and Fraud Reduction savings)- your return on your investment. 
  • Our sales team can customize your ROI even further based on how the service is implemented and rules that are put in place.

Contact Cardinal to Learn More about building your ROI. And stayed tuned next week for the third part to this series! 

Contact Cardinal

To learn more about how Cardinal can secure your payments and FutureProof your business, connect with us
 or check out our website 

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Posted by Michael Roche

Michael Roche is the Vice President of Consumer Authentication where he focuses on developing and strengthening relationships with enterprise partners in order to provide them with eCommerce solutions tailored to their needs.Mike is our Consumer Authentication expert. He is instrumental in soliciting feedback from Customers to improve current products and shape new product development.

Mike has been with CardinalCommerce since 2003, serving in many different capacities throughout his tenure. He is the founding member of the sales force and merchant support teams, where he has had the opportunity to contribute and lead the development of all of Cardinal’s Consumer Authentication programs, while working very closely with both Visa and MasterCard on their design and deployment of 3-D Secure. Mike is a member of The Payments Committee with the Merchant Risk Council (MRC) and is active with other industry organizations such as the Direct Response Forum, Electronic Transaction Association, Secure Remote Payments Council, and Cardholder Not Present Forum. He is frequently invited to speak at industry events on various payments- and fraud-related topics, in the U.S. and internationally.

Mike holds two Bachelor of Arts degrees with distinction from John Carroll University and is pursuing his MBA from Case Western Reserve University. In his free time, Mike enjoys fishing on Lake Erie, is a history fanatic and also is a published author. His greatest pride and accomplishments are his daughter Theodora, his son Macklin and beautiful wife Rebecca.

Find me on: LinkedIn

Jul 1, 2014 9:00:00 AM

Topics: Consumer Authentication, CardinalCommerce, ROI

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