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Ian Poole

Ian Poole is currently the Sales Engineering Director with an overall responsibility of Technical Sales, Market Analysis, and designing the implementation of market leading eCommerce and mCommerce solutions for new and existing Cardinal Customers. With more than six years of industry experience, Ian has been involved in many aspects of the Cardinal organization, including direct Customer support, managing Direct and Channel Integration teams, and working with solution design. He played a critical role when leading the Direct and Channel Integration teams as Cardinal expanded. Ian provides a balance between business and technology, and has played a critical role in showcasing how One Connection to Cardinal can FutureProof his Customers’ payment needs. Ian frequently speaks at industry events, in the US and internationally. Mr. Poole has a Bachelor’s Degree in Business Administration from Washington & Jefferson College.

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Recent Posts

Chargeback Representment Process Explained

Posted by Ian Poole
Jun 28, 2016 8:30:00 AM

Chargeback representment is the process by which a merchant can dispute a chargeback with a consumer’s issuing bank. The success rate for fighting a chargeback varies from merchant to merchant and vertical to vertical. One of the first steps in chargeback representment is to understand the reason codes provided by the card brands like Visa and MasterCard.

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Topics: CardinalCommerce, chargebacks, CNP

Chargeback Liability Rules: Merchant or Bank?

Posted by Ian Poole
Jun 16, 2016 8:30:00 AM

Earlier, we talked about the triple whammy of fraudulent chargebacks. This week, we will look at responsibility.

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Topics: CardinalCommerce, chargebacks, CNP

The Electronic Fund Transfer Act

Posted by Ian Poole
Jun 14, 2016 1:00:00 PM

Where do chargebacks stem from? How has the payments world evolved into who is liable for what in a chargeback.

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Topics: CardinalCommerce, chargebacks, CNP

The Chargeback Triple Whammy

Posted by Ian Poole
Jun 9, 2016 2:24:53 PM

Fraudulent chargebacks deliver a triple whammy.
A chargeback is a demand by a credit/debit card acquirer for a merchant to make good on a disputed transaction. Chargebacks are caused by several reasons including fraud, the quality of goods/services, and delivery issues. Today, we are talking about those chargebacks due to fraud. When a fraudulent chargeback occurs, you, the merchant, lose out three times: revenue for the sale is lost, the product is lost, and you are then subject to fees and fines.

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Topics: CardinalCommerce, chargebacks, CNP

Narrowing the Acceptance Gap: The False Positive Solution

Posted by Ian Poole
Apr 26, 2016 8:30:00 AM

False positives are a huge problem($118B problem), according to a study by Javelin, but there is a solution.

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Topics: Fraud, false postives

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