Payments Blog

The Relationship Between Analytics and Omnichannel Commerce

Posted by CardinalCommerce
Jun 13, 2017 8:30:00 AM

While implementing an omnichannel strategy is important for merchants, optimizing it, so that it effectively keeps consumers satisfied, is essential. To do this, merchants can use analytics and the subsequent insights from analytics. After implementation, merchants should evaluate the effectiveness of their omnichannel strategy, collect any relevant data and determine whether they need to make any significant changes or minor tweaks.

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Topics: 3DS 2.0, analytics, Omnichannel

Why Data Intelligence Can Solve the False Positives Problem

Posted by CardinalCommerce
Mar 21, 2017 8:30:00 AM

It’s no secret that false positives are, and have been, one of the biggest problems for merchants in the past few years. While attempting to prevent fraud on their digital channels, many different merchants end up wrongly declining legitimate consumers because of suspected fraud.

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Topics: Fraud, false postives, analytics, data intelligence

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