For merchants, everything revolves around the consumer. If the consumer isn’t satisfied, they will likely go somewhere else to find what they need. Even worse, after a bad experience, a merchant could lose a consumer forever. In today’s world, where consumers have a ton of different options and immense purchasing power, it’s more important than ever for merchants to create experiences that will consistently keep their consumers satisfied.
Moving forward, with omnichannel in the picture, smart merchants will choose to cater to their consumers and to adjust based on their preferences. First, to create an effective and memorable omnichannel experience, merchants need to evaluate their existing approach and determine whether it’s built to last. In the digital payments industry, there have been a lot of significant changes in a relatively short period. Because of this, a lot of merchants have drastically changed their approach.
But before altering an existing approach or creating a new one, merchants need to take the pulse of their consumers, and adjust accordingly. Today, it seems that consumers want more options throughout the transaction process.
In creating omnichannel consumer experiences, it’s increasingly important for merchants to provide their consumers with a lot of options. Recently, buy online and pick up in-store has become prevalent, and consumers will appreciate having that option available to them, even if they don’t always use it. Additionally, with the growing popularity of the mobile channel, many different merchants have spent a lot of time bolstering their mobile presence, giving consumers another place they can interact with their brand.
For the merchant, creating the best omnichannel consumer experience is all about empowering the consumer, and giving them the option to do what they want to do, on any available channel, and across channels.
Cardinal, however, can handle authentication and fraud prevention for these merchants while they focus on creating the best possible omnichannel consumer experience. With Cardinal Consumer Authentication (CCA), merchants won’t have to worry about fraud and false positives. With One Connection to Cardinal, we can Drive your Digital Commerce.