Payments Blog

Narrowing the Acceptance Gap: The False Positive Solution

False positives are a huge problem($118B problem), according to a study by Javelin, but there is a solution.

Tightening your fraud tools is not helping. In fact, that turns away too many good orders, which in turn insults more potential buyers. Regardless of whether the merchant or the issuer declined this good order, strategies to decrease false positives will help your business.These strategies will increase your sales with increased authorizations, decreased consumer insults and enhanced consumer loyalty.

The number of card-not-present (CNP) authorized transactions is significantly lower than point-of-sale (POS), by up to 16%. Cardinal Consumer Authentication (CCA) can help close this “Acceptance Gap” (see diagram below) by authenticating transactions, which have a higher likelihood of being authorized.

CCA not only closes the ‘Acceptance Gap’ with more authorized orders and fewer false positives, but protects the merchant from fraudulent chargebacks.

Narrow your acceptance gap, reduce your false positives, and increase your sales with CCA! With One Connection to Cardinal we can FutureProof™ your business.

acceptance.png

To find out more, connect with Cardinal. With your One Connection to Cardinal we can help FutureProof™ your business.  

Posted by Ian Poole

Ian Poole is currently the Sales Engineering Director with an overall responsibility of Technical Sales, Market Analysis, and designing the implementation of market leading eCommerce and mCommerce solutions for new and existing Cardinal Customers. With more than six years of industry experience, Ian has been involved in many aspects of the Cardinal organization, including direct Customer support, managing Direct and Channel Integration teams, and working with solution design. He played a critical role when leading the Direct and Channel Integration teams as Cardinal expanded. Ian provides a balance between business and technology, and has played a critical role in showcasing how One Connection to Cardinal can FutureProof his Customers’ payment needs. Ian frequently speaks at industry events, in the US and internationally. Mr. Poole has a Bachelor’s Degree in Business Administration from Washington & Jefferson College.

Find me on: LinkedIn Google+

Apr 26, 2016 8:30:00 AM

Topics: Fraud, false postives

Recent Posts

Categories

see all

Subscribe to our Blog