On Monday, MRC London began, and members of the digital payments industry made the trip across the pond to England for the conference, including four members of the Cardinal team. After three busy days, however, the conference came to an end, but not before the attendees listened to some noteworthy speakers discuss some of the most prevalent topics and trends in the industry.
Cardinal’s Ian Poole, Director of Technical Product Management, was one of those speakers, and he participated in an excellent panel discussion on 3-D Secure, along with Attila Dogan, Merchant Risk at Adyen and Peter O’Halloran, Vice President & General Manager, eCommerce, EMEA at FirstData.
One of the more exciting developments from this year’s conference is that everyone, if they hadn’t already, is warming up to the idea of 3-D Secure 2.0. At one time, 3-D Secure was associated with poor conversion rates and friction-filled checkout processes, but that’s no longer the case. False positives, however, are still a prevalent topic in the industry, and continue to be an issue for merchants. But with 3-D Secure 2.0 on the way, false positives won’t be as problematic for merchants.
Cardinal can also help merchants prevent false positives by working with them to implement Cardinal Consumer Authentication (CCA). CCA is a rules-based authentication solution that lets merchants create personalized rules, based on different data fields, to ensure that their legitimate consumers have frictionless checkout experiences. With One Connection to Cardinal, we can Drive your Digital Commerce.