Payments Blog

Merchant Spotlight Series: Vat19

Vat19-Logo-email.pngIt’s never easy to find the perfect gift for a family member or a friend. Vat19, however, can make this process easier for all the gift-givers who spend an inordinate amount of time searching for the ideal gift. Vat19 offers their customers an assortment of unique gifts, toys and other products that are appealing to both kids and adults. For kids, you can find giant gummy bears or crazy putty and for adults, scented candles and coffee mugs. Initially, they were a video production company, serving other companies but ten years ago, Vat19 launched their online store and broke into the online gift industry. The transition wasn’t seamless, as Vat19 had to completely alter their business model, but since then, they’ve carved out a niche within their industry, and have developed a loyal customer base. Over the years, their customer base has grown because of their commitment to treating their customers with respect, and to offering them products that are high-quality, entertaining and fun. If you want to purchase any of these unique gifts, or learn more about Vat19, you can visit their online site here.

About the Online Gift Industry

The online gift industry is relatively large, as there are both existing merchants who have established themselves as big-time players and emerging merchants who are trying to break into this industry. There are a lot of merchants jostling for position, which means there’s a great deal of competition. With constant competition, it can sometimes be difficult for merchants to carve out a specialized niche and, in the coming years, it’s not going to get any easier as the industry continues to change and evolve. The growing popularity of smartphones and mobile commerce has forced merchants in this industry to adjust, and to re-consider their approach to digital commerce.

About Cardinal

CardinalCommerce, the global leader in Consumer Authentication, works with merchants and card-issuing banks to eliminate digital fraud. Cardinal Consumer Authentication (CCA) is an authentication solution that enables merchants to increase sales and improve margins, all tuned to a superior consumer experience.

Connect with Cardinal to learn more about Cardinal Consumer Authentication, and how it can improve your online business. One Connection to Cardinal will Drive Digital Commerce.

Posted by CardinalCommerce

Welcome to the CardinalCommerce blog. Cardinal is the pioneer and global leader for digital commerce normalizing payments with one connection. Our goal for this blog is to provide a platform that will inform and educate our Customers and partners on consumer authentication, payments, mobile commerce, solution design and big data.

Topics: Consumer Authentication, CardinalCommerce, SMB, Merchant Spotlight, Vat19

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