Payments Blog

Merchant Spotlight Series: Uhuruu

Uhuruu Logo.png

Today, if anyone wants to reach a friend, family member, co-worker or anyone else, for any reason, they will typically call that person, send them a text or video chat with them. But, unfortunately, certain providers don’t afford users that luxury when they’re in certain parts of the world. That’s where Uhuruu comes into the picture.

Uhuruu is a service that allows its users to call, video chat or text any other user of the service, no matter where they are in the world. They started this business seven years ago, however, between then and now, there has been a great deal of change in this field. In that time, a lot of companies have launched new VOIP (Voice over Internet Protocol) applications, which let consumers chat or text from anywhere. Additionally, fraud has emerged as an issue for Uhuruu, specifically with pinless calling, when cybercriminals fraudulently obtain long distance credits and use them up before anyone at Uhuruu realizes they’re gone. If you want to learn more about their business, or download their app, visit Uhuruu.

About the VOIP Industry

The VOIP industry is a multi-billion-dollar industry and, on top of that, it’s growing at a remarkable rate. This growth has fostered a significant amount of competition within the industry, as many different companies have begun working to improve their VOIP applications, in direct response to pressure from other players in the industry. There are some companies, notably RebTel, Viber, WhatsApp and Vonage that are serious competitors in this field. Progressively, over time, this industry has experienced serious changes, with more companies offering free audio and video calling now. Even with all these positive changes, fraud remains a problem for a lot of companies in this industry. But with such constant and continued growth, the future looks bright for Uhuruu and this entire industry.

Note: All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Cardinal/Visa.

About Cardinal

CardinalCommerce, a global leader in Consumer Authentication, works with merchants and card-issuing banks to eliminate digital fraud. Cardinal Consumer Authentication (CCA) is an authentication solution that enables merchants to increase sales and improve margins, all tuned to a superior consumer experience.

Connect with Cardinal to learn more about Cardinal Consumer Authentication, and how it can improve your online business. One Connection to Cardinal will Drive Digital Commerce.

Posted by CardinalCommerce

Welcome to the CardinalCommerce blog. Cardinal is a global leader in authenticating digital transactions, with One Connection to drive digital commerce. Our goal for this blog is to provide a platform that will inform and educate our Customers and partners on consumer authentication, payments, mobile commerce, solution design and big data.

Topics: Consumer Authentication, CardinalCommerce, SMB, Merchant Spotlight, Uhuruu

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