Payments Blog

Merchant Spotlight Series: Extreme PSI

Extreme PSI Logo.jpg

For a lot of people, car maintenance is a hobby. Even if it’s not, it’s still vitally important. If, and when, different parts of your car start to malfunction, Extreme PSI can be your source for aftermarket parts. From lug nuts and axles to steering wheels and engine valves, they have it all on their online store.

Initially, when they first launched their business, Extreme PSI was selling parts locally and through online marketplaces. Today, however, over 98 percent of their sales come from their online store. In the last 15 years, they’ve built a strong, loyal following because of their profound commitment to the customer, and to fulfilling orders in a timely fashion, so that they can keep their loyal following happy and satisfied. Additionally, with a highly knowledgeable staff, Extreme PSI have become industry experts, dedicated to educating all their loyal customers. If you want to learn more about their business, or purchase any replacement parts for your car, visit Extreme PSI

About the Automotive Industry

When you include car parts and accessories, the automotive industry is a multi-billion dollar industry and today, more and more retailers in this industry are taking their business online. This has been one of the biggest changes in this field over the last several years, as a lot of consumers have realized that it’s easier to purchase automotive parts online. While having an online presence is a big differentiator, offering consumers reasonable prices is still a big factor in this industry. Since it has opened a new sales channel for merchants in this field, this shift to the digital channel has mostly been positive and productive for the entire industry, however it has also created problems related to fraud. So far, this has been a pervasive and prevalent problem for merchants in this industry.

About Cardinal

CardinalCommerce, a global leader in Consumer Authentication, works with merchants and card-issuing banks to eliminate digital fraud. Cardinal Consumer Authentication (CCA) is an authentication solution that enables merchants to increase sales and improve margins, all tuned to a superior consumer experience.

Connect with Cardinal to learn about Cardinal Consumer Authentication (CCA), and how it can improve your online business. If you want to learn more about CCA, you can request your own personal demo. One Connection to Cardinal will Drive Digital Commerce.

Posted by CardinalCommerce

Welcome to the CardinalCommerce blog. Cardinal is a global leader in authenticating digital transactions, with One Connection to drive digital commerce. Our goal for this blog is to provide a platform that will inform and educate our Customers and partners on consumer authentication, payments, mobile commerce, solution design and big data.

Topics: Consumer Authentication, CardinalCommerce, SMB, Merchant Spotlight, Extreme PSI

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