The Internet of Things is fundamentally changing the way merchants and consumers interact in the digital commerce world. In the past, consumers had to travel to brick-and-mortar stores to purchase their favorite products, however, over the last ten years, many of these same consumers have migrated to the digital channel, increasingly using their computers and mobile phones to purchase products and services.
This evolution has made it easier for consumers to find, and buy, various products and services, but they’re still constantly searching for the next biggest innovation in this industry. Currently, the Internet of Things falls under this category, and it is garnering the attention of merchants, consumers, technology providers, issuers and many more in the industry.
Since it will allow them to purchase products from certain devices, like refrigerators, washing machines or toasters, a lot of consumers are, understandably, excited about this new technology. It will seemingly make the digital purchasing process significantly easier, and will turn even more devices into vehicles for digital commerce.
Consumers are already using voice-activated personal assistants to purchase products and services online, a good sign for the Internet of Things and an indication that it might not be long before these other devices enter the market.
There are, however, some concerns about the Internet of Things, despite the seemingly endless possibilities of this technology (for more information, check out this post). These concerns revolve around security, particularly consumer security during the payment process.
Since these new devices likely won’t initiate transactions from a browser, it will be tougher to validate the identity of the consumer, especially if additional authentication is needed.
Our rules-based authentication solution, Cardinal Consumer Authentication (CCA), can address some of these security issues. Since it leans on a lot of rich data, CCA can enable silent authentication, which means the issuer doesn’t have to prompt the consumer for additional authentication. This solution will already have enough data in place to authenticate most consumers, which will create a better consumer experience with these new devices. With One Connection to Cardinal, we can Drive your Digital Commerce.
If you would like to learn more about CCA, and how it can help protect various Internet of Things devices, you can request your own personal demo.