In the digital commerce world, false declines can create a rift between a merchant and their legitimate consumers, which isn’t beneficial for either party. If a merchant has a false decline problem, and they don’t address it, they will likely find themselves in a precarious position.
Since false declines can cause merchants to alienate their trusted buyers and precious sales opportunities, false declines are a problem that need an immediate and effective solution.
Fortunately, 3-D Secure 2.0, the updated version of the 3-D Secure protocols, has placed a strong emphasis on enhanced data. Specifically, these new protocols encourage everyone involved in the transaction process, the merchant, the issuer and the consumer, to share the data each has, to create a better and more efficient outcome.
For merchants, this data can serve as a deterrent for false declines, since it allows them to collaborate with the issuer. With this enhanced data, the issuer can make more informed decisions during the transaction process, which will help merchants get rid of their false declines.
Often, with the old protocols and rigid rules, if one field changed during checkout, like the IP address, it would set off red flags in the system, which would, in turn, cause a false decline.
With these new protocols, and a lot more data at their disposal, merchants and issuers will be able to more effectively evaluate transactions, without disrupting everything in the event of a change to one or two fields.
Cardinal has been preparing for the shift to 3-D Secure 2.0 for a while now and our patented rules-based authentication solution, Cardinal Consumer Authentication (CCA), supports the sharing of enhanced data between all involved parties in a transaction. Enhanced information and data intelligence can be the answer to the false declines problem. With One Connection to Cardinal, we can Drive your Digital Commerce.