When the original 3-D Secure (3DS) protocols were released, consumers only used their mobile phones to communicate with one another. Now, however, the mobile channel is quickly capturing market share in the digital payments industry.
Even a couple years ago, the mobile interface wasn’t even close to its desktop counterpart, which led many to believe that mobile wasn’t going to be a serious digital commerce channel. But now the experience is so close that consumers are increasingly using their mobile devices to buy products and services online, because of the inherent convenience. After all, these days, consumers always have their smartphones with them.
In the time between the release of the original 3DS protocols and today, consumers have also begun using other connected devices, like voice-activated personal assistants, to transact online. Soon, with the explosion of the Internet of Things, there will be even more of these connected devices in the marketplace, which means consumers will be transacting from refrigerators, washing machines, toasters and other connected, household devices.
But even though consumers are increasingly gravitating towards these channels, they still tend to grow frustrated, due to friction-filled consumer experiences they often encounter during checkout. The new 3DS 2.0 specifications, however, will address some of these shortcomings, which will make the mobile channel and the Internet of Things even more appealing for consumers.
By removing the two-step browser re-direction process that consumers have become accustomed to, and replacing it with a single message flow, 3DS 2.0 will eliminate most friction and optimize and expedite the consumer experience for mobile and other connected devices. Additionally, with rich, enhanced data, shared by the merchant, issuers will be able to authenticate consumers without taking them out of the transaction flow, which will create less cart abandonment and fewer false declines while, at the same time, generating more revenue for merchants through these specific channels.
With Cardinal’s rules-based authentication solution, Cardinal Consumer Authentication (CCA), merchants can also customize their rules, and adjust them at any time, to ensure that they’re creating the best possible experience for their consumers. With One Connection to Cardinal, we can Drive your Digital Commerce.