The holiday shopping season is well under way.Retailers are in their peak of annual sales. As more eCommerce is shifting from computers and laptops to smaller devices like tablets and smart phones, consumers can now shop anytime and anywhere in world.
That being said, fraudsters use this time as their own holiday shopping season. They take advantage of the high shopping volumes and will steal anytime and anywhere.
With Cardinal Consumer Authentication, not only will the fraudsters be thwarted, but “good” sales will increase! Transactions that might have been declined as “false positives” without authentication can be approved on the spot, increasing a merchant’s sales.
Cardinal offers protection from fraud to merchants with dozens of alternative payment options and digital wallets used in specific regions and markets around the world. Among the many benefits of digital wallets and alternative payments is that the merchant never sees the consumer’s card information, so thieves cannot steal the card numbers. Digital wallets and many alternative payments protect consumers by keeping their payment information private. Offering digital wallets and alternative payments also lessens the merchant’s PCI scope. The biggest benefit is that if the merchant does not see the card information, the fraudsters can’t steal it.
Another big benefit of digital wallets is allowing a quick and easy checkout. Consumers are in a hurry to shop and check out, and with digital wallets, they can store their payment and shipping information. This allows them to buy with a minimal number of keystrokes, which is especially valuable when shopping on a smartphone.
This results in happy consumers and less friction - a win-win for everyone.
Are your transactions going to be secure this holiday season? Have you implemented your Consumer Authentication strategy or added digital wallets to your platforms?
If not, contact Cardinal today to learn more! Info@cardinalcommerce.com