The holiday season is supposed to be the most wonderful time of the year but, in reality, it can be the most hectic. For consumers, it’s harder to shop for gifts since stores are crowded, and it’s difficult to find the perfect gift since products often fly off the shelves. Even if you’re shopping from your desktop or mobile phone, you can run into inventory problems, which occur when a merchant doesn’t have the exact size, make or color of a certain product that you want.
On the other side, for merchants, this can be the most stressful time of the year. It’s expected that consumers will place significantly more orders online, and will purchase even more products online, which means merchants need to ship all these additional products, in a relatively short time.
Unfortunately, shipping can be a point of frustration, for merchants and consumers, especially around the holidays. Since the holiday season often revolves around Christmas, consumers try to ensure that all their products arrive before that important day. In general, consumers expect fast, easy and smooth shipping on every order, but most don’t know what goes into this arduous process on the back-end.
During the year, and especially during the holiday season, merchants sort through a bevy of orders, assess them for fraud risks, send them for authorization then initiate the shipping process. But since there are so many more orders during the holiday season, it can take even more time to process and fulfill these orders, and then ship them to consumers.
While the consumer will still get their products, even the smallest shipping slip-up could have a negative effect on a merchant’s reputation. Today, consumers can, and will, go to social media to share their experiences, good or bad. If a consumer posts about a merchant’s issues with shipping, it will be seen by their entire network, and it could inform other consumer’s decisions in the future.
For merchants, there’s a lot that goes into a successful holiday season, and shipping might be the most important part of that equation. But, too often, merchants employ a manual review team that spends valuable time reviewing orders that are, most likely, legitimate. Cardinal Consumer Authentication (CCA) is an authentication solution that can render that practice unnecessary.
With an effective authentication solution in place that can help prevent fraud and false positives, merchants can re-allocate a lot of their manual review resources to other important areas, like shipping. Connect with Cardinal to learn more about CCA, and how it can help solve your shipping challenges. With One Connection to Cardinal, we can Drive your Digital Commerce.