In the 21st century, we have experienced unparalleled technological innovation, which has helped spur the remarkable growth of digital commerce. While many consumers still rely on brick-and-mortar stores to purchase certain products and services, it’s become exceedingly rare for consumers to travel to these locations without their mobile phones. In this new landscape, more consumers than ever before are electing to stay home altogether, to purchase items through their mobile device or their desktop browser.
While this process is undoubtedly easier than going into a brick-and-mortar store to purchase something, it’s about to get even easier for consumers.
In this new, digital-centric world, consumers crave convenience. The Internet of Things can provide all consumers with just that – a higher level of convenience during their transactions. This revolutionary technology can streamline the digital transaction, removing all distractions for the consumer and making the process that much easier.
When a consumer goes to a brick-and-mortar store to purchase a specific item, there’s a chance that they could get sidetracked or that they won’t find what they’re looking for. Even when they’re shopping online, consumers are prone to browsing for a while before arriving at their desired destination. Fortunately, the Internet of Things, and its various connected devices, will make this process straightforward and simple.
Today, consumers can use a voice-activated personal assistant to order different products and services. With this technology, consumers can order new milk from their refrigerator, detergent from their washing machine and bread from their toaster. They will seemingly only need to press a button to complete their purchase.
The Internet of Things will provide the entire industry with immense opportunity and some interesting choices. While this technology has the potential to change the entire industry for the better, it is also very new, which means these devices will likely be targeted by fraudsters. Since the most important part of the equation is the consumer, it’s essential to protect them from any, and all threats.
Cardinal’s authentication solution, Cardinal Consumer Authentication (CCA), can help merchants do just that. By allowing merchants to create customizable rules from several new, enhanced data fields, CCA can give them enhanced control over the entire transaction process, while also providing a seamless experience for the consumer. With One Connection to Cardinal, we can Drive your Digital Commerce.